Your Gateway to the Digital World

Professional SEO Expert – Course Details

Course Outline

Module 1 (6 hours)

What is SEO (Search Engine Optimisation)

Introduction to SERP (Search Engine Results Page) - understanding search engine commands / operators (these advance search techniques will help you find anything on internet quickly)

How does Search Engine works - crawler based search engines, vertical search engines, Meta engines and directories

Understanding Google Ranking Algorithm

Understanding Keywords

Google Keyword Planner Tool - advance keyword analysis guidelines, keywords segregation

Selecting Keywords for your website – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords

Understanding Keyword Stuffing Vs. Keyword Placement

Module 2 (9 hours) – On-page / Onsite SEO

Page title & Meta data optimisation

Social media Meta tag optimisation

Content optimisation – keyword density, weight, prominence and proximity

Link structure optimisation

Robots.txt setup/optimisation

XML sitemap setup/optimisation

SEO friendly redirect setup using .htaccess

Google Webmaster Tools

Google Analytics setup and management - analytics code integration, goal setup and traffic stats analysis

Introduction to Basic HTML and Dreamweaver Software

Introduction to FTP - uploading and downloading files using FTP software

Module 3 (3 hours) – Off-page / Offsite SEO

Introduction to PR, DA, PA

Directory submission guidelines & best practices

Article submission guidelines & best practices

Press Release distribution guidelines & best practices

B2B/Classified submissions & best practices

Guest Blogging

Contextual link building

Blog commenting / forum posting

Do's and Don'ts of Link Building

Module 4 (3 hours) – Local SEO

Google Places / G+ Account setup, verification & customization

Company profile setup in local business directories

Citations and brand reputation management through social media

Module 5 (3 hours) – Advance SEO

Website analysis / Audit - comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO

SEO Proposal – making SEO strategy for any website for the best possible results

Latest Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin updates

Practical Classes (15 hours)

Class 1 (3 hours): - Hands-on experience on using Google Keyword Planner Tool

Class 2 (3 hours): Hands-on experience on Webpage modification, FTP usage, Dreamweaver software

Class 3 (3 hours): Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior

Class 4 (3 hours): Link Building for Live sites

Class 5 (3 hours): Link Building for Live sites

Assessment of Your SEO Skills & Certification

Course Duration (Theory + Practical)

2 Months (24 hours theory + 15 hours practical)