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Next Online & Offline Batch Commencing From

14th March, 2024
+91­-9903194492

Digital Marketing Course

Be the Digital Marketing Guru Everyone Looks Up to!

We are truly in the digital age now, and anything or everything we buy or sell – is through the Internet. This is no more a global phenomenon, but also true in the Indian context. Even if you have the largest of brands online, you will still need qualified expertise with digital marketing to sell something on the Internet. This is the main reason why the online industry has become a booming platform for the smallest of firms and the most financially subtle of SMEs. If you can market your product well on the Internet, you might not have to open a single shop in the physical world!

But doing the digital marketing right is the crucial part here. With Kolkata, there is a complete lack of skilled internet marketers, whether it is social media managers or viral marketing experts – you name it and you have an absence of guided talent.

This is where White Hat Academy matters. With the best of online marketing experts and state-of-the-art infrastructure, Digital Marketing Training in Kolkata has acquired a new meaning!

Get the best of internet marketing strategies and learn the right application of social media to become an asset for any firm you work with!

To know about the admission schedule, click Here

Top Reasons Why You Should Go for Digital Marketing Training Program at White Hat Academy

  • Globally Applicable Certificates from GOOGLE & MICROSOFT – If you wanted to be a professional digital marketing expert, your search ends at White Hat Academy. Our official endorsement is your gateway to a better career!
  • Viral Marketing Made Easy – Thought that creating viral marketing ads or campaigns were hard? Learn from our faculty who have created hundreds of such campaigns with effortless ease. At the end of the Digital Marketing Training in Kolkata with us, YOU will be able to create successful viral marketing ideas too!
  • Complete Course Material is made available from the Academy to help you create, work with and apply digital marketing strategies on demo and live projects online!
  • Online / In-Person Classes – We offer online and in-person classes for our students as per their convenience. Online classes are held through Google Meet. If a student misses a class due to some reason, video recording of the class will be available.
  • Assignments /Practice Sessions – Theoretical learning doesn’t help all the time. When working on assignments and during practical sessions, students get a clearer understanding.

Who Should Attend – Wondering if the course will be right for you?.

Our digital marketing course will be just perfect for..

  • Marketing/Sales professionals wishing to take their skill sets up the next level
  • SEO professionals wishing to add digital marketing into their array of skills as well!
  • Anyone wishing to join the tremendously growing career graph of social media monster firms and SMEs
  • Anybody who loves the challenging yet immensely entertaining world of social media and viral marketing
  • Ecommerce/E-business portal owners wishing to create and embellish their brands online
  • Creative people with interesting ideas – People who think out of the box
  • Graduates/Postgraduates in creative streams who wish to conquer the world through social media/video marketing and similar fascinating streams!

Career Prospects

Again, the gap between demand for quality Digital Marketing professionals and the ranks on offer in Kolkata as well as in India to some extent is huge!

Capitalize on this with our Exclusive Digital Marketing training sessions and you could end up in/as –

  • Brand management for top firms and elite international portals across the world
  • Social media managers in Tier I and II online IT corporate platforms
  • Professional Bloggers for brands/firms/clients worldwide
  • Freelance as viral marketing consultants online

Get the Course Details RIGHT HERE!

Fundamentals of Digital Marketing

After completing the Course, You Should be Able to –

  • Put a business online.
  • Make a website 100% Search Engine Friendly
  • Grab knowledge of all digital marketing channels
  • Grab knowledge of paid advertising in Google, Microsoft & Facebook
  • Manage social media accounts for a business.

Course Features

  • Duration: 32 Hours / 16 classes (that course would be completed in 1 month)
  • Batches: Weekdays – Tuesday & Friday
  • Certificate: Google authorised certificate on successful completion of the course
  • Mode of Learning: Online/Offline
  • Level: Beginner

Course Details

  • Introduction to making a business digital – domain, web hosting
  • Introduction to digital marketing – definition, purpose & value
  • Introduction to Search Engine Result Page
  • Understand how search engine works.
  • Learn about Google Keyword Planner Tool
  • Introduction to Search Engine Marketing – Google Ads, Facebook Ads
  • Setting up smart ad campaign in Google
  • Introduction to types of ads in search engine marketing
  • Introduction to Google Ads interface
  • Fundamentals of SEO
  • On page & Off-page SEO ranking factors
  • Basic SEO techniques – Making a Website SEO Friendly
  • Introduction to social media and Social Media Marketing

Tools To learn

  • Google Ads
  • Google Analytics
  • Keyword Planner
Fees: Rs.15000/- + 18% GST

Certificate Course in Google Ads – Search

After completing the Course, You Should be Able to –

  • Find relevant, convertible, and high searched keywords for any business.
  • Set up professional Google Ads search campaign.
  • Generate leads or enquires for any business.

Course Features

  • Duration: 15 Hours / 5 classes / 1 Month
  • Batches: Weekdays/Weekends
  • Certificate: Google authorised certificate on successful completion of the course
  • Mode of Learning: Online/Offline
  • Level: Beginner to Intermediate

Course Details

  • Basic concept of Google Ads and My Client Center account
  • Comprehensive keyword research using the Google Keyword Planner tool.
  • Importance of keyword match types
  • Introduction to Google ads (account structure, opening your google ads account)
  • Know the steps to create a campaign, ad groups etc.
  • Learn how to write compelling ad copies – responsive text ads, dynamic ads.
  • Understanding bid strategies
  • Conversion tracking
  • Introduction to Performance Max campaign
  • Practical assignments & doubt clearing

Tools To learn

  • Google Ads
  • Keyword Planner
  • Ad Preview
  • Google Trends
Fees: Rs.5000/- + 18% GST

Certificate Course in Google Ads – Display

After completing the Course, You Should be Able to –

  • Find relevant and high searched keywords for any business.
  • Set up professional Google Ads display campaign.
  • Create image ads (no design knowledge needed)
  • Promote or popularize a brand.

Course Features

  • Duration: 15 Hours / 5 classes / 1 Month
  • Batches: Weekdays/Weekends
  • Certificate: Google authorised certificate on successful completion of the course
  • Mode of Learning: Online/Offline
  • Level: Beginner to Intermediate

Course Details

  • Display advertising overview.
  • Learn how to setup a display campaign.
  • Understand responsive image ads, text ads.
  • Create responsive image ads – creation of banners.
  • Learn about placements, keywords & topics.
  • Understanding bid strategies
  • Keyword research using the Google Keyword Planner tool.
  • Introduction to Performance Max campaign
  • Practical assignments & doubt clearing
Fees: Rs.5000/- + 18% GST

Certificate Course in Google Ads – Shopping

After completing the Course, You Should be Able to –

  • Promote any eCommerce business through Google Ads
  • Analyse Return on Ad Spend (ROAS) for any eCommerce business.
  • Set up professional Google Ads shopping campaign.

Course Features

  • Duration: 15 Hours / 5 classes / 1 Month
  • Batches: Weekdays/Weekends
  • Certificate: Google authorised certificate on successful completion of the course
  • Mode of Learning: Online/Offline
  • Level: Intermediate

Course Details

  • Understanding Google Merchant Center Account
  • Understanding Product Feed
  • Setting up optimised Product Feed manually
  • Setting up Standard Shopping Ads campaign
  • Setting up Product Groups
  • Understanding bid strategies
  • Introduction to Performance Max Shopping Campaign
  • Introduction to audience research
  • Troubleshooting account suspension
Fees: Rs.5000/- + 18% GST

Advance Course in Google Ads Management

After completing the Course, You Should be Able to –

  • Generate best possible ROI from your Google Ads campaign.
  • Optimise any Google Search, Shopping or Display campaign like a pro.
  • Use all advance features of Google Ads

Course Features

  • Duration: 12 Hours / 4 classes / 1 Month
  • Batches: Weekdays/Weekends
  • Certificate: n/a
  • Mode of Learning: Online/Offline
  • Level: Intermediate to Expert

Course Details

  • Google Ads campaign audit
  • Campaign management and performance optimization techniques for Search, Display and Shopping campaign.
  • Advance techniques for optimizing campaign settings for campaign improvement.
  • Micro-grouping, SKAG techniques and preventing cannibalization issue.
  • Factors to consider for effective campaign management.
  • Learn how to analyse data effectively.
  • Learn how to setup remarketing campaigns across search, display and PMax campaigns.
  • A/B split techniques and application
  • Learn how to setup custom audience segments.
Fees: Rs.5000/- + 18% GST

Am I eligible for the digital marketing course?

How will the classes be held? What happens if I am not able to attend a class?

Classes will be held online via Google Meet. In case you miss a class, you can watch the video recording of the class.

How qualified are the trainers of the institute?

All our trainers are Google & Microsoft certified professionals having 3+ years real life work experience. They have the industry standard knowledge and are aware of the latest practices in digital marketing. Moreover they give personal attention to all the requirements of each student. Their positive involvement during internship period is particularly worth mentioning.

Will I be able to pass the online exams of Google & Microsoft? What are the pass marks?

White Hat Academy has certified and experienced trainers who will thoroughly guide the students to get prepared for the online exams of Google and Microsoft. Alongside the classroom assistance in forming the overall conception of the topics, the students will get the opportunity to appear for several online mock exams.

The answers of these online assignments will be thoroughly discussed in the class as per the problem areas of each student. The trainers ensure that these online assignments will bring positive results. The online exams of Google and Microsoft are called AdWords Certification Exams and the Bing Ads Accredited Professional Exam respectively.

The AdWords exam has two parts called the Fundamental Exam and the Advanced Exam and the qualifying marks are 85% and 80% respectively. The Microsoft exam which is presently known as the Bing Ads Exam has set the qualifying marks as 80%.

Do you provide any certification?

You can earn globally recognized certificates directly from Google and Microsoft with our digital marketing and PPC training courses. These certificates will prove your skills and latest knowledge to manage a PPC campaign effectively. We also provide a course completion certificate from our institute..

How will I benefit from the course?

If you are a fresher, then pursuing our professional training course will increase your employability – so you should be job ready as soon as you complete any of our courses. If you are a working professional, then it will add some extra feathers to your credibility.

A professional certification will also help increase your capability to the employer and uplift the visibility as a professional. It will not only bring a new drive to your career but increase the avenues to reach your desired goal as well.

To join our course, or if you need further information, please contact.

Admission Going-On for Our Next Digital Marketing Course Batch

Start Date – 14th March, 2024

Last Date of Admission – 8th March, 2024

For online classes, classes will be held Via Google Meet. Video recordings of all lectures will be available for later reference.

Classroom training will be done at any of our following centers as per the training schedule –

Merlin Infinite
DN - 51, Office No. – 814, 8th Floor Sector – V,
Salt Lake City Kolkata – 700091, West Bengal, India

Imagine Techpark
21st Floor, Unit 5A, Block DP, Plot no 6,
Saltlake Sector V, Kolkata, 700091, India

Contact us for further details and admission procedure.

Fees are inclusive of GST

To Book Your Seat:
♦ Please visit our Enrollment page by clicking – ENROLL NOW.
♦ Kindly remit Rs. 3000 as enrollment fees (to be deducted from the total course fees).
♦ Complete the form and submit it.

Your seat will be reserved upon receipt of the required documents. Our team will contact you with the confirmation details.

Fundamentals of Digital Marketing

Fees: Rs.17700/-

Certificate Course in Google Ads – Search

Fees: Rs.5900/-

Certificate Course in Google Ads – Display

Fees: Rs.5900/-

Certificate Course in Google Ads – Shopping

Fees: Rs.5900/-

Advance Course in Google Ads Management

Rs.5900/-

Banking Details for NEFT or Wallet Pay

Beneficiary name: White Hat Academy
Bank: ICICI BANK, Howrah Mandirtala Branch
Account number: 416505500142 (current)
NEFT/IFS Code: ICIC004165

Digital Pay

NEXT ONLINE & OFFLINE BATCH COMMENCING FROM

14th March, 2024

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