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How to enroll for the course/courses?

The candidates who want to enroll for the course/courses can visit our website at www.white-hat.in to download and fill up the course enrollment form of White Hat Academy. The applicant must fill up the admission form and submit it in person at our office. Refer our website to get the office address.

What is the admission fee?

The academy offers three different courses namely SEO course,PPC course and Digital Marketing Course with three different course fees. The course fee for SEO is 15,000 INR (or pay16,000 INR in equal installments).The course fee for PPC is 20,000 INR (or pay 22,000 INR in 2 equal installments) and the course fee for Digital Marketingis 30,000 INR (or pay 32,000 INR in four equal installments)

How will you help me get a job after the course completion?

We have tied up with various companies in and around Kolkata who want to hire smart, intelligent and certified professionals in the fields of PPC, SEO and Digital Marketing Course. Also students are made aware of the scopes of freelancing in this field. Overall one can expect an all-round assistance to secure a job in that field.

How will I benefit from the course?

If you are a fresher then pursuing our professional training course will increase your employability – so you should be job ready as soon as you complete any of our courses. If you are a working professional then it will add some extra feathers to your credibility. A professional certification will also help increase your capability to the employer and uplift the visibility as a professional. It will not only bring a new drive to your career but increase the avenues to reach your desired goal as well.

Will I be able to pass the online exams of Google & Microsoft? What are the pass marks?

White Hat Academy has certified and experienced trainers who will thoroughly guide the students to get prepared for the online exams of Google and Microsoft. Alongside the classroom assistance in forming the overall conception of the topics, the students will get the opportunity to appear for several online mock exams. The answers of these online assignments will be thoroughly discussed in the class as per the problem areas of each student. The trainers ensurethat these online assignments will definitely bring positive results.

The online exams of Google and Microsoft are called AdWords Certification Exams and the Bing Ads Accredited Professional Exam respectively. The AdWords exam has two parts called the Fundamental Exam and the Advanced Exam and the qualifying marks are 85% and 80% respectively. The Microsoft exam which is presently known as the Bing Ads Exam has set the qualifying marks as 80%.

What is the class schedule? Can I have custom class schedule?

Our normal batch timing is given below. You can select either morning sessions (Monday & Thursday) or evening sessions (Tuesday & Friday) or any one batch timing from Saturday.

Monday - 8:30 AM to 10 AM
Tuesday – 7:00 PM to 8:30 PM
Thursday - 8:30 AM to 10 AM
Friday – 7 PM to 8:30 PM
Saturday - 9:00 AM to 12 Noon
Saturday - 1:00 PM to 4 PM

Practical classes can be arranged at any day from Monday to Saturday based on your preferred time – you need to confirm your preferred practical class schedule at the time of admission. Custom schedule is also possible with 25% additional course fee.

What is the duration of each class?

Our batch timing suit most working professionals. You need to select any 2 classes from Monday to Friday (either morning or evening session with 1 hour and 30 minutes for each class) or any 1 from Saturday (3 hours each class). Custom class schedule is also possible with 25% additional fee.

Do you provide any certification?

You can earn globally recognized certificates directly from Google and Microsoft with our digital marketing and PPC training courses. These certificates will prove your skills and latest knowledge to manage a PPC campaign effectively. We do not provide any certificate for our SEO training course.

How qualified are the trainers of the institute?

All our trainers are Google & Microsoft certified professionals having 3+ years real life work experience. They have the industry standard knowledge and are aware of the latest practices in digital marketing .Moreover they give personal attention to all the requirements of each student. Their positive involvement during internship period is particularly worth mentioning.

What is the future of online marketing training?

In today’s age of Internet and computers, having a website is a necessity for any business owner. With the emergence of E-commerce sites, online marketing has become popular than ever. Most of today’s buyers enjoy hassle free online shopping than visiting the stores which is not only time consuming but inconvenient too. Maintaining a website has almost become a requirement for any business owner. This idea is very common in the western world, where even a professional like carpenter or a plumber maintains an official website. In India the idea is relatively new but with time people are increasingly understands the importance of maintaining a website. Moreover every website owner will intend to increase the website traffic for the successful running of their businesses. This can be only achieved by the following 3 ways.

  • Immediate results can be achieved by doing PPC, Affiliate Marketing, Email Marketing, Rich Media.
  • Branding of products and services can be achieved by Email Marketing, Rich Media.
  • Long term results can be achieved from SEO and Email Marketing.

Hence it can be stated without any doubt that the future of online or internet marketing in not only bright worldwide but within the coming years it will only become brighter.